Let’s get you to future you

We’re here to help more people realise the life-changing benefits of building credit.

Representative 34.9% APR variable on Aqua Classic

At Aqua, we know credit is a journey

Everyone's use of credit is as unique as they are. It's a squiggly line of ups and downs, and the realities of life.

We believe everyone can build better credit, no matter where your journey starts from. And we know getting better with credit doesn't finish at 'yes'.

That's why we're here to support you at every step.

Aqua

We’ve got this

Our 20 years of credit expertise has helped hundreds of thousands of people grow their credit scores. And this means with Aqua, you get an account that you can personalise to your needs, to help you stay in control.

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We're there for every moment

We've invested in our technology to make sure you're always protected, and always supported. Our anti-fraud technology monitors your account 24/7, and we've even developed our very own Aqua Coach in our secure app to guide you as you build your credit score.

So you could be on your way to better credit before you know it. And if things go wrong along the way, we're here to help you make them right.

Aqua

And one day, you might not even need us at all

Credit available only to UK residents aged 18 and over. Subject to status. Terms apply. The APR applicable to your account will depend on our assessment of your application.

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NewDay Ltd is a member of the Finance and Leasing Association (FLA) and it subscribes to the FLA's Lending Code. Copies of the FLA's Lending Code can be obtained from www.fla.org.uk

Credit is provided by NewDay Ltd. NewDay Ltd and NewDay Cards Ltd are companies registered in England and Wales with registered numbers 7297722 and 4134880 respectively. They form part of the NewDay group of companies. The registered office for these companies is 7 Handyside Street, London, N1C 4DA. NewDay Ltd and NewDay Cards Ltd are authorised and regulated by the Financial Conduct Authority (FCA) with numbers 690292 and 682417 respectively. NewDay Ltd is also authorised by the FCA under the Payment Services Regulations 2017 (ref no: 555318) for the provision of payment services. Aqua is a trademark of NewDay Cards Ltd, which is used under licence by NewDay Ltd.

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© NewDay Ltd. 2025